Sanderson Layng – Background

Sanderson Layng – Background

Sanderson Layng, creator of both Social Portfolio Management Inc. and Knowledge Transfer Enterprises, specializes in project development for both the private and social sectors.

Sanderson has served as head of a wide variety of charities and initiated one of the longest-running, private-sector, social marketing campaigns for Concerned Children’s Advertisers. He created the “Show Kids You Care” campaign and was decorated with the Queen’s Golden Jubilee Medal.

As an Executive Producer, he has created national, award-winning public awareness campaigns on television and in print and also helped develop a national radio reading service for the blind.

He is co-author of “The New Communicators” and served The Hospital for Sick Children in social marketing and business development for About Kids Health which is the Hospital’s worldwide initiative to create a “hospital without walls” by maximizing the use of developing and convergent media technologies.

Sanderson is an award-winning television producer and media executive.